A marketing agency that helps companies rebrand could be a valuable resource for businesses looking to refresh their image or reposition themselves in the market. Here is an example of how a UX case study for such an agency might be structured:
Title: “Designing a Marketing Agency for Rebranding”
Overview:
- The client is a marketing agency that specializes in helping companies rebrand.
- The goal is to create a user-friendly website that showcases the agency’s services and expertise, and makes it easy for companies to learn about and engage with the agency’s rebranding process.
Design Process:
- Research: Conducted interviews with potential clients to understand their needs and motivations for seeking rebranding services.
- Ideation: Developed several concept sketches and wireframes for the website, focusing on features that would educate clients about the agency’s rebranding process and services.
- Prototyping: Created a low-fidelity prototype of the website using a prototyping tool, and conducted usability testing with a small group of potential clients to gather feedback and iterate on the design.
- Visual design: Developed a visual design that conveyed a sense of creativity and innovation, and created a style guide to ensure consistency across all screens.
- Development: Worked closely with the development team to ensure that the design was implemented accurately and efficiently, including integration with payment systems and other relevant technologies.
Results:
- The marketing agency’s website was successfully launched and gained a significant user base within the first few months.
- Clients reported being able to easily learn about the agency’s rebranding process and services, and many engaged with the agency as a result.
- The client received positive feedback from clients and saw an increase in business.